ADDITIONAL MATERIALSIM 2.0 model
In the final stages of the cross-institutional research project Desinova, funded by EBST, Kollision was asked to design an interface capable of communicating one of the main findings in the project - a business and process model.
FROM STRAIGHT LINE TO 8-LOOP
The solution was a website presenting and communicating the five layers of the model as well as the components, which make up the individual layers. The model is an improvement from a traditional linear business model towards a circular and iterative model and onto a process, which is still iterative but graphically stresses the division between market and business. The five layers are presented individually and users can open and close each layer exploring information in the form of text, images and video. The technical solution is generic in the sense that the research group can extend and expand the model with additional information during the debriefing of the research project.
Beside the design of graphics and website Kollision produced a video, which introduced and outlined the theories behind the model, as well as its possibilities in use. The raw material for this video was provided by Strategy-lab while editing, graphics, and animation was done by Kollision.