PROJECT PARTNERSKMS BLACKSPACE www.kms-blackspace.com/
Schmidhuber & Partner www.schmidhuber.de/
MKT AG www.mkt-ag.de/
PROJECT AWARDSAdam Award 2013
red dot 2013
Cannes Lion 2013
iF communication design award 2013
ADC Deutschland 2013
AN INTERACTIVE EXHIBITION
On the 17th of July 2012, the interactive exhibition, Audi Sphere, was launched in front of Christiansborg Palace, the seat of the Danish Parliament in Copenhagen. In three large spheres visitors can experience key aspects of Audi’s cutting edge technology: Audi ultra, which is at the spearhead of lightweight automotive construction, Audi e-tron, the future of electrical mobility, and Audi connect – a networking strategy for all Audi vehicles. The exhibition is open until the 5th of August 2012.
In the connect sphere you can select a series of movies explaining networked driving by interacting with a playful, spherical multi-touch display. The selected movies are then projected onto the inside of the connect sphere, creating an immersive cinematic experience. In the ultra sphere you can move a large scanner display around a lightweight space frame construction. The scanner display shows a dynamical match of the completed car that merges with the space frame construction, seen from the user's perspective. In addition the scanner display reveals spatially distributed animations and information about specific ultra components along the scanners paths. Finally, visitors in the e-tron sphere can conceptually power the Audi e-tron Spyder, by putting wind turbines into motion and watch them transmit energy through a complex LED layout covering the space from wind turbines to the car.
Concept and communication by KMS BLACKSPACE, concept and architecture by SCHMIDHUBER, and interaction and programming by KOLLISION. Kollision developed and programmed all interactive functionality for the exhibition: the 3D real-time player and pixel mapping for the e-tron sphere, that dynamically communicates with the wind turbines; an iPad app that controls a series of movies explaining about e-tron; the scanner display setup in the ultra sphere; and the software solutions for the spherical display (Puffer Sphere) in the connect sphere.