TURNING CANVAS

15.10.2015
Client
ARLA Foods www.arla.dk/
PROJECT PARTNER
Sahl Arkitekter sahl.dk/
TURNING CANVAS
The Turning Canvas is an interactive canvas in the sense that it doubles as both a huge screen for personalised presentations and an eye-catching dynamic lighting installation enhancing the brand ambience of the lobby.
THE CONCEPT
When in use the screen becomes a sophisticated medium allowing the host to show a variety of presentations: When activated as a large, coherent screen the wall is well-suited for framing the Arla story, giving visitors a broad overview of the brand, and presenting the many faces of Arla.The host can also activate smaller parts of the walls to present product specific information or add details to the bigger picture, creating a creative, interactive canvas for engaging various audiences and visitors.
OUR ROLE
Kollision was commissioned by ARLA to design installations enhancing the brand ambience and promoting innovation for ARLA’s new innovation center in Aarhus, Denmark.
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